How to publicize your surveyors business on the internet
Many people browse for your surveyors firm on the Web every day. Are these people finding you? If not, then this introductory guide is a great place to start the Web Marketing campaign for your surveyors firm.
Building a site for your surveyors firm is the first job if you haven’t already got one. It can seem like a difficult job if you haven’t developed a website before. In reality it’s not that hard – but most people are too busy and have better things to do (like running their surveyors business for example!). So why not find a handful of websites that you like, and get in touch with the developers of those for a quotation (the designers name is often shown at the foot of the web page). On the other hand, you could outsource the task on a site like Rent a Coder – which will often cost less.
One vital word of advice – install an analytics program on your site so you can monitor the effectiveness of your marketing efforts. Professional Internet Marketers could not do without a good analytics program on their sites, so don’t ruin your endeavours with a newby mistake. There are very good analytics programs available free – and they’re quick to install and set-up – so there’s no excuse.
The first step for lots of people is to send their web site to the relevant category on the Yahoo Directory. Alas this now costs $299 per year, and since it sends very few visitors nowadays (have you tried locating the Yahoo directory on their site) it may not be great value for most companies. Thankfully there are also free general directories available, and it’s always worth submitting your site to those. DMOZ is one of the most widely known, but as it’s operated by volunteers it normally takes an age to get in. Make certain you submit your website to the correct category for the best chance of getting accepted.
Specialist directories or websites are the most important places to showcase your web site. Sadly many markets just don’t have sites like these – and the few that there are realize their value and normally charge accordingly. Luckily, there is http://www.ClickForSurveyors.co.uk/ which is a surveyors company specialist so it’s worth getting in touch with them (particularly as listing on that web site is now free of charge!). If you can locate other sites in your industry, try to sign up with them as well.
If you really want to get traffic to your surveyors firm website immediately, then you’ll need to look into PPC (Pay Per Click) advertising. As its name implies PPC is a method of advertising on the internet but only paying when someone clicks through to your website. The number one PPC system currently around is Google Adwords. This enables you to advertise on Google itself – adjacent to the search results. You can make sure that your adverts only appear in a specific country (eg the UK) if you prefer – and needless to say select how much money you’re inclined to pay for each click.
One of the most valuable tasks to do next, is to develop an email list, by persuading your prospects to enter their email and give permission to mail them. Use a service like Aweber – which for a monthly fee will enable you to store email addresses of hundreds of prospects and send them email whenever you want.
In an article this size, I’ve only been able to provide a quick overview of the main topics involved in marketing your surveyors business on the web – there’s plenty that I’ve had to miss out. The good news is, all the info you will need is out there on the web, and freely available – so you’ll easily be able to obtain more detailed material on any of the themes covered above.
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