Free Traffic
By free traffic, we generally refer to the number of web visitors that access a certain web page without the website owner paying for them. Free traffic is the normal outcome of good web page optimization, indexation and maintenance. When a website targets a market niche and provides products or services that are unique and highly efficient, it’s popularity will increase day by day. How advantageous is free traffic? That is a totally different question if we consider the relevance of web surfers for a business.
Some business owners pay professional services to make their website competitive, increase the page rank and thus attract more people’s attention. The chances to make sales increase when you get more visitors directed to your pages. At least, that’s the first impression under the circumstances. Sometimes you make no sale in a hundred page accesses. How is this possible? The choice of keywords is what determines where things stand here. And I will show you how it works.
Let’s consider the case of a company that sells pet food. The keywords you select should be very relevant for your domain, or you risk to attract numerous visitors that are only after information but would never buy something. Thus, instead of using short keywords, you should go for the so called long-tails that are more specialized. Carefully look into the keywords status in case you have high free traffic but a low conversion rate.
This is how many people get back to search engine optimization, and redefine their approach to the domain. Use keyword tracking tools to find the keywords that are most high in demand, and then select from the software-generated lists, the terms that you consider appropriate. Some of these will be used for article marketing, others for search engine optimization, but they all aim at increasing the level of free traffic and sales.
There are plenty of materials teaching marketers how to improve traffic, and you can get good suggestions and ideas from such websites. You will inevitably come across tips and suggestions from more experienced marketers or from marketing experts. Take whatever you consider useful and relevant in such materials and implement the information in your business strategies. Good luck!
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